The most popular engine developer at the ball
Mobile gaming technology company AppLovin have made an offer to buy Unity Software in a $17.54 billion all-stock deal. As reportedby Reuters, Unity’s board said it would consider the offer. The proposal comes a few weeks after Unity announced plans to purchase AppLovin competitor ironSource.
That timing isn’t coincidental, with the Reuters report saying that AppLovin hired advisors to work out an offer after news of the ironSource deal became public. Unity intend to buy ironSource for $4.4 billion in an all-stock deal, although that deal would need to be cancelled if they want to instead merge with AppLovin.
In the proposed deal, John Riccitiello would remain CEO of the combined business, while AppLovin CEO Adam Foroughi would become chief operaing officer.
Unity is best known onthiswebsite for powering indie hits includingHollow Knight,Cuphead, Untitled Goose Game and, honestly, almost every other indie hit. It’s better known elsewhere for also being used by major publishers like EA and Activision and for powering mobile hits such asPokémon Go.
