To space out the seasonal discounts
Steam is ditching its annual Lunar New Year sale next year, opting instead for a new spring sale. That means the digital storefront will now have sales for all four seasons, and Valve have also outlined the dates for the next three major sales events.
Valveoutlined the news in a post on the Steamworks blog. “The addition of a Spring Sale was a popular request from our developer and publisher community,” reads the post. “It will allow us to create more space between our four major seasonal sales and provide more opportunities throughout the year for developers to expand and execute their discounting calendar.”
The first spring sale will happen next year from March 16th to March 23rd. That’s three full sales away, however. First up is the autumn sale from November 22nd to 29th, and then the winter sale from December 22nd until January 5th.
The spring sale will apparently operate like all the other seasonal sales, by taking over the Steam homepage and driving visitors towards hundreds of discounted games across the platform.
