22can’t

“Regrettably, due to an upcoming technical change to Amazon Web Services, affecting our ability to serve necessary game files to new users, these titles are to be withdrawn from the Steam store. Please be assured that existing players can continue to enjoy these games without interruption,” saysthe brief announcement. “We sincerely appreciate the incredible support from our players over the past decade and extend our heartfelt thanks to you all.”

It quickly became clear that 22cans would not be able to deliver on everything promised during the Kickstarter project - including multiplayer, a Linux version, its independence from a publisher, and much more. Many of these elements were known to be impossible from the beginning due to various pieces of middleware 22cans were using. Molyneux talked in interviews about the pressure to overpromise in order to secure funding,telling Tech Radarthat “the behaviour is incredibly destructive, which is ‘Christ, we’ve only got 10 days to go and we’ve got to make £100,000, for fuck’s sake, lets just say anything’.” Then,well.

Molyneux has copped to failures with Godus several times, saying he’s learned his lesson about overpromising - usually while making grand proclamations about what his next game will be. Godus Wars was followed by 22cans' only other game still availableon Steam, The Trail, which Molyneux said would “build on feelings and emotions untapped so far.”

Last month, 22cans released their latest game, the business management and invention sim Legacy, which seems to be Molyneux operating in his Theme Park/The Moviesmode - except that Legacy is a Web3 blockchain game and theysold £40 million in NFT land two years before launch. 22cans updated Legacy players earlier this month to explain that they’d beramping up marketing efforts on Legacy soonso as to help attract tenants for its current population of wannabe digital landlords.

Molyneux, meanwhile, began talking about 22cans' next game back in Octoberwith launch of a development blogfor a fantasy RPG set in Albion, which is also the name of the fantasy Britain where Lionhead’s Fable was set.

I’m less surprised that Godus and Godus Wars have been removed from sale than I am surprised that they were still available for the past seven years. It’s right that no one should be able to accidentally buy them in future. It’s also right that they should be remembered for what they were: evidence that Molyneux’s exuberant what-if approach to interviews and promotion is not that of a benevolent, irrepressibly creative Wonka-like figure, but of a businessman who desperately wants your money but hasn’t made anything worth buying in over a decade.