“How can you be so dense?”

Whether you dislike NFTs, don’t understand them, or think you can make money from them, you can’t escape the NFT discourse. Game stores are no different. Valve havebanned games with NFTs or cryptocurrencies from Steam, theEpic Games Stores welcomes NFTs, and now Itch.io has weighed in. In response to people asking, the folks behind the excellent indie games store have stated their beliefs plainly: “NFTs are a scam.”

The store’s Twitter tweeted over the weekend:

A few have asked about our stance on NFTs:NFTs are a scam. If you think they are legitimately useful for anything other than the exploitation of creators, financial scams, and the destruction of the planet the we ask that please reevaluate your life choices.Peace ✌️

In the past few months, studios includingthe makers of S.T.A.L.K.E.R. 2andWorms crew Team 17have walked back NFT announcements after people pointed out hey, this sucks, don’t do this. The NFT backlash is strong enough that Riot Games had toinsist a Valorant character didn’t like NFTsafter unknowingly posing her with NFT artwork in some promo art. Others have dug their heels in, though.Ubisoft insisted people “don’t get” NFT itemsfollowing criticism of the NFTs they launched last year. But I can see why companies are interested. Peter Molyneus’s 22Cans studiosold £40 million of virtual land NFTsfor an upcoming industry-building game last year despite that clearly being a horrible idea.

Itch continued:

Also f̸̗̎ú̴̩c̷̖͌ḳ̵̀ any company that says they support creators and also endorses NFTs in any way. They only care about their own profit and the opportunity for wealth above anyone else.Especially given the now easily available discourse concerning the problems of NFTs.

How can you be so dense? 😢

I’m very excited/tired to see which games company will this week announce some awful NFTs then quickly unannounce them.