As well as hosting its own “eEURO” tournament

“We’re delighted to announce that one of next summer’s biggest football tournaments will be fully integrated across EA Sports FC titles,” added David Jackson, brand vice president for EA Sports FC, in a statement that offers literally no clarity at all about what the word “experience” means, but adds another buzzword in “content”: “Alongside our fantastic partners at UEFA, this exclusive Euros content will enable EA Sports to continue delivering the most authentic and innovative football experiences for our fans.”

What we do know for sure is that anyone who plays the recently released sports game between December 18th and January 17th will get one of six European star footballers - England’s Jack Grealish, France’s Ousmane Dembélé, Italy’s Federico Chiesa, Germany’s Florian Wirtz, the Netherlands’ Virgil Van Djik or Spain’s Alvaro Morata - as a bonus Ultimate Team player. The players will be exclusive to the promotion and can’t be traded after the fact, for those hoping to flog them for silly money online.