ReedPop no longer involved

“We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events,” said ESA president and CEO Stanley Pierre-Louis in a statement.

“We have enjoyed our time working with the ESA and appreciate their commitment to the games industry as a whole,” says ReedPop’s Kyle Marsden-Kish. “While we will not be involved with the future of E3 we look forward to seeing its evolution and where the ESA takes it.”

While E3 has had a muddled modern history, I remain sad that it hasn’t found its way back. I have fond memories of following the event and the many announcements that happened there as a teenager in the ’90s, and similarly fond memories of attending and reporting on the event as a journalist over the past twenty years. Digital events are no replacement for being able to play the games and talk to their makers.