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Diablo 4is Blizzard’s “fast-selling game of all time”, according to Blizzard themselves. They’re not sharing how many copies it has sold exactly, but the figures are based on all platforms as of June 5th, the day before the action-RPG’s full launch. Blizzard also say that the clickfest has been played for 93 million hours during its early access period.
Does it matter that these larger sales figures are partly becauseDiablo IVis multi-platform at launch, where most previous Blizzard games were not, and partly a measure of the greater accessibility provided by digital distribution? And does it matter that most of the games Blizzard Entertainment have released in the past ten years were either World Of Warcraft orStarCraft2 expansions, or were free-to-play games that hadn’t “sold” anything at launch? No, not really. This is an arbitrary milestone meant to communicate that Diablo IV is popular. And it is.
93 million hours, meanwhile, is over 10,000 years. Consider Alice B’sDiablo IV review, in which she comments that, “You’ll spend six hours playing the game and yet it will feel like half an hour has passed, and that you achieved nothing.” That would mean those 10,000 years would feel like a mere 833.33 years. And that we have all still achieved nothing.
