GTA 6 publisher CEO doubts AI generation tools will make games more profitable or cheaper
But they will make competition “more intense” for developers who don’t have them GTA 6publisher Take-Two Interactive’s CEO Strauss Zelnick has been on the blower to the company’s investors about the idea of making games using the latest artificial intelligence content generation tools. Echoing hisrelatively guarded enthusiasm for NFTsa couple of years ago, he’s sort of mixed on them, regarding AI tools less as transformative technologies than simply the latest step towards the eternal industry objective of More, Faster And Better For Less....